A new video released by notorious rumour channel Moore's Law is Dead is digging into the potential RTX 5090 release date and quotes a source, claiming to be from inside Nvidia, stating that whether it launches its next-gen cards in 2024 will be largely down to how competitive AMD's RDNA 4 GPUs will be.
The claim is that the next-gen consumer architecture will be based on the Blackwell GPU design, and is being «prepared to be ready to launch in Q4 2024 if we want it to.» The two things that will reportedly make Nvidia's decision for it will be how well the current RTX 40-series is selling through the next year, and whether AMD launches its own next-gen cards in a state that can claw back end-of-year sales from the green team.
Given that AMD's RDNA 4 GPUs are said to be focusing purely on the mid-range market it would be unlikely that any new Radeon graphics card would take any sales away from Nvidia's high end. But if it does have a successful launch, and starts to really impact Nvidia's volume sales, then that might encourage Jen-Hsun to drop a new halo product to turn peoples' heads and remind them there's a new GeForce gen on the way.
So yeah, if you want a next-gen Nvidia GPU in 2024 then you've got to pin your hopes on AMD sticking the RDNA 4 launch, and sucking up as much potential graphics card market share as possible.
On the other hand, if Nvidia's proposed launch of the new RTX 40-series Super cards at the start of 2024 pushes prices down and performance up then that could cement the Ada generation as the go-to cards for the next 12 months. And that in turn would make it tough to see why Nvidia would then cannibalise itself with an RTX 5090 launch at the end of the year.
Still, however things look by this time
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