Now that the initial wave of Helldivers 2 enthusiasm has subsided, you may be forgiven for thinking that the title has fallen off. That’d be a mistake, because it’s worth reiterating the title is still absolutely enormous on Steam. Over the weekend, for example, it managed a peak of 411k players on Valve’s ecosystem alone – which is close to its all-time record of 458k.
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What does this tell us? Well, that the game has retained its popularity, and hasn’t tailed off like other titles tend to. This is consistent with what we’ve been hearing from various retail sources, where the Arrowhead shooter’s sales have actually been increasing week-on-week – an extremely unusual trend, as most titles tend to sell the bulk of their units at launch.
Obviously, the pressure is now on the Swedish developer to continue iterating on this live service outing, but it’s been doing a decent job thus far. Sony has been publicly chasing the live service train for some time, but few could have expected Helldivers 2 would blow up quite like this. It looks like the platform holder’s got its first live service hit in the can, then, and it’ll be interesting to see how this shapes its strategy moving forwards.
As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He’s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.
HD2 is a perfect example of right place, right time, right marketing and right price. Empty period for games, near a huge flop like SS and coming just as Palworld fascination was waning, not high value marketing to give people the overinflated expectations, cheap to reflect the AA nature.
This popularity has had issues though as they're already having trouble with the hardcore reddit community. I would say they should
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