Gamers seek relaxation, favor mobile devices and watch game streams | Tinuiti
Gamers are playing for relaxation. They’re favoring mobile devices, and many of them are watching game livestreams.
The results come from a survey Tinuiti did of 1,000 daily and weekly gamers between September 14, 2023 and September 21, 2023. Marketers are increasingly looking to reach these gamers, and to do that they’re trying to get more information on what gamers like, according to the performance marketing firm.
When asked what their primary motivation for gaming is, 42% of respondents said they play to relax or unwind, the highest share. The second most common answer was that gamers play to be entertained, which garnered 34% of responses, while just 11% said they play because it’s fun to win.
However, when asked how their personality in the gaming world compared to outside of gaming, 44% of gamers surveyed said they’re more competitive, compared to just 12% who said they’re less competitive. Many respondents also indicated they’re more confident, friendly, curious, impulsive, and ambitious when they play.
GamesBeat Next 2023
Join the GamesBeat community in San Francisco this October 23-24. You’ll hear from the brightest minds within the gaming industry on latest developments and their take on the future of gaming.
GenZ gamers were the most likely to point to the social aspects of gaming as their primary motivation for playing with 12% saying they play to keep up with friends and another 8% saying they play because it’s a good way to meet people. Less than 3% of baby boomer gamers picked either option as their primary motivator.
In describing their personality in the gaming world, 43% of Gen Z gamers said they were friendlier than in their day-to-day life outside of gaming. For older generations, just 32% said the same.
Ne
Read more on venturebeat.com
