On Friday, October 20, popular live streaming platform Twitch hosted day 1 of TwitchCon, its semi-annual gaming convention in Las Vegas. During the keynote session, the company announced a number of new updates that included new features for streamers, and viewers, as well as updation of its policies. During the event, Twitch also announced that it will finally allow the non-exclusive streamers to simulcast (simultaneously stream on different live streaming platforms at the same time). This comes as a breath of fresh air for some of the big-name content creators on the platform who were forced to stream at different schedules on different platforms.
Twitch also posted about all the new changes in its blog post. There, it stated, “As of today, you can now simulcast on any live streaming service. We believe that you should have the freedom to decide which services you want to live stream on”. Notably, in August, Twitch had updated its simulcasting policy to allow streamers to simultaneously on mobile services like TikTok and Instagram. It should be noted that streamers who have an exclusive deal with Twitch will still not be able to stream anywhere else.
Recently, Twitch lost some of its most popular streamers such as xQc, Amouranth, and Nickmercs, who signed for its rival platform Kick. Streaming moving away from Twitch has many underlying reasons, but one of the most frustrating of them all is the inability to simulcast. Streamers end up streaming for 3-6 hours a day on a single platform. So, if they do not have a simulcast option available, they would have to give other platforms a similar amount of time to stay active and keep their subscribers. In some extreme cases, some streamers were even seen streaming for 12 hours
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