Filmmakers Could Learn a Thing or Two from Jordan Peele's Nope Marketing

gamerant.com:

This article contains spoilers for Nope. Marketing for a film has the potential to make or break the audience's reception, as well as its overall success. Posters, teaser trailers, and merchandising can often spoil some of a film's most intense moments or hopeful surprises. However, some filmmakers have mastered the art of concealing some of a film's most pivotal details to give its viewers a surprise. The latest example of this is Jordan Peele's newest film, Nope.

Nope is the third film that Peele has directed, written, and produced. Since his directorial debut with Get Out in 2017, Peele has been nominated for four Academy Awards and won an Oscar for Best Original Screenplay. Early reviews of Nope have credited it as Peele's most ambitious film to date, and it is certainly unlike anything Peele has done before. Part of Nope's polarity amongst Peele's previous films is due to the misguiding qualities of its marketing.

Oppenheimer Unveils First Official Teaser Ahead Of Jordan Peele's Nope

Following his 2017 directorial debut, Peele's films have generated a mass amount of online buzz. The releases of both Get Out and Us were met with mass dissection of what greater metaphors Peele may have had in mind. Nope, meanwhile, has generated a slightly different kind of buzz due to the strategic marketing of the film. Both Get Out and Us allowed viewers to discover the threat the protagonists would have to overcome through their trailers and posters. Instead of giving away its problem, Nope used its trailers and posters to create an unsettling level of ambiguity that forces viewers to guess what the threat actually is. Instead of revealing the threat outright, the marketing for Nope leaves the audience in the dark, and viewers