Can Michael B. Jordan Convince You to Turn on Multi-Factor Authentication?
Amazon has enlisted Michael B. Jordan and Tessa Thompson in a "cybersecurity awareness campaign" meant to educate people about phishing and multi-factor authentication (MFA).
The Protect & Connect campaign's primary draw is a video in which Jordan and Thompson portray "internet bodyguards" who... punch, grapple, and throw a keyboard at cybercriminals:
A longer version of the video on Amazon's dedicated website(Opens in a new window) for this campaign, which it launched in partnership with the National Cybersecurity Alliance (NCA), expands on this action-packed sequence by revealing that neither Jordan nor Thompson want to eat a frittata. (Really.)
The site itself offers additional resources—including slightly longer videos about phishing, MFA, and the benefits of being more cautious online that don't feature Jordan or Thompson—as well as a nine-question quiz that encourages visitors to "show off your security know-how."
Amazon Chief Security Officer Steve Schmidt said(Opens in a new window) in a statement that the company's goal "is to give people simple, concrete steps to take, like enabling multi-factor authentication, that have meaningful security impact despite the complex security threats that exist."
But it's hard not to think of this campaign as a counterpart to Ring Nation, a reality show hosted by Wanda Sykes that features videos captured by the Amazon-owned Ring security products, as well as Amazon's intent to acquire Roomba maker iRobot for $1.7 billion.
This campaign specifically uses Jordan and Thompson to raise awareness of basic security practices; Ring Nation uses Sykes to normalize the idea of pervasive surveillance that law enforcement officials can access even without the device owner's permission.
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