EA Sports FC unveils post-FIFA rebranding
Today brings our first look at branding for EA Sports FC, the new name for EA's best-selling FIFA series, before a more detailed look at the retitled franchise arrives in July.
In the meantime, you should expect to see EA Sports FC branding plastered across football in the coming days, EA warned. This will include advertising in matches across the Premier League and WSL, La Liga, Bundesliga, Serie A and Ligue 1.
EA's press release today is filled with quotes designed to reinforce the support it has for its branding change, including the bosses of many of those leagues. In it, EA also describes Sports FC as a «platform to create, innovate and grow new football experiences, connecting hundreds of millions of fans through console, mobile, online and esports products».
It's a statement which hints at how EA may begin to evolve its annual series beyond the typical fare FIFA fans have come to expect year after year — though releasing the next iteration of that in late 2023 will, of course, remain EA's immediate focus.
«EA Sports FC will be a symbol for the sport, a symbol of innovation and change, and we're energised to show our fans more about the future in July,» the brand's boss Nick Wlodyka said.
As for the rebranding itself, EA has described the shape of Sports FC's new logo as representative of a «dominant shape in football culture» the sphere — no, sorry — the triangle.
«From passing techniques to set plays, the [triangle] shape has also been woven into the DNA of EA Sports football experiences for decades,» EA wrote, «from the isometric angles of our very first 8-bit experiences and the triangular polygons that make up every pixel of our most modern games, as well the iconic player indicator symbol that appears
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