Chinese Company Ditches Human Creatives For ChatGPT-Style AI
In news no creative wants to hear, a Chinese media and public relations giant has ditched human copywriters and graphic designers in favor of artificial intelligence.
In an internal staff memo, seen and reported(Opens in a new window) by Bloomberg News, the company, Bluefocus Intelligent Communications Group Co., said it will use ChatGPT-like generative AI models instead of using external copywriters and creatives.
The memo read: “To embrace the new wave of AI generated content, starting today we’ve decided to halt all spending on third-party copywriters and designers.”
On Thursday, when the news broke, shares in Bluefocus, climbed 19% before falling more than 6% Friday. The Chinese media company says(Opens in a new window) it serves clients like Samsung, Canon, and BMW.
According to Bloomberg, the $3 billion company, has reached out to Alibaba Group Holding Ltd. and Baidu Inc. in a bid to license their AI technology.
Bluefocus did not immediately respond to PCMag’s request for comment.
A Goldman Sachs commissioned report(Opens in a new window) recently revealed that up to a quarter of work tasks in the US and Europe could be replaced by AI, and two-thirds of jobs could be at least partially automated. In more positive news, the report also claims that 63% of the US workforce could continue in their positions, and have a lighter workload as 25% to 50% of their work would be automated.
In an upbeat take on the report’s findings, Kash Rangan, senior U.S. software analyst in Goldman Sachs Research said: “Generative AI can streamline business workflows, automate routine tasks and give rise to a new generation of business applications.”
Meanwhile, demonstrating both the rapid development of generative AI and the concern
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