Within the next few months, the next era of graphics card technology will hit the market, all being well. While Nvidia is hoping to launch Ada Lovelace by September, AMD could be a little behind with RDNA 3, with a launch window of October at the earliest. That's according to leaks and rumors. What's on everyone's mind in the meantime is how will each of these tech giants' newest offerings compare to their respective competition, and there's been some discussion about what team red's upcoming GPUs will be like in terms of power.
In a recent interview with Tom's Hardware, Sam Naffziger, Senior Vice President, Corporate Fellow, and Product technology Architect for AMD, has spoken about some of the more intricate ideas behind RDNA 3, as well as the next generation overall. One of the things that cropped up was power consumption for upcoming graphics cards, with team red hoping to «push power levels.» There's a slight hint that AMD's upcoming graphics cards could be more efficient than its competitors, even if it does have to up the ante in terms of performance.
AMD May Be Working on Its Most Powerful RDNA 3 Card Yet
That, according to Naffziger, is simply the way that the technology is moving forward. As hardware improves, and in-game visual demands increase, the power required to handle it is only going to heighten as well. With Nvidia's RTX 4090 rumored to be as hot as 800W, though this has obviously not been confirmed by team green, most PC gamers will assume that future GPUs are going to draw more power. However, it does seem that AMD is looking to do better in terms of efficiency and maximizing performance. Naffziger added that the company has a roadmap of «significant efficiency improvements.»
There's a lot of flexing
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