UK games industry to restrict access to loot boxes for children
The UK games industry has agreed to restrict access to in-game loot boxes for children via a set of industry guidelines.
UKIE, the industry's trade association, has alongside the government unveiled 11 Industry Principles as part of «improved protections for children, young people and adults following concerns raised about loot boxes».
The Principles include the need to flag the existence of loot boxes in a game prior to purchase, a clear list of the probabilities for loot box contents, and the need for an easy refund policy.
«Publishing these shared Principles for how the industry approaches loot boxes is a UK first and provides us with a clear direction moving forwards,» said UKIE co-CEO Daniel Wood.
«The Principles will improve protections for all players and underlines the industry's commitment to safe and responsible play. We look forward to working collaboratively across industry and with others to implement them over the coming months.»
They have been put together by a Technical Working Group consisting of representatives from across the industry, following «extensive engagement» with the government's Department for Culture, Media and Sport, other government authorities, academics, third-party advocacy groups, and consumer groups.
Last year the government demanded the UK games industry take action to protect young people from loot boxes. A UK university reported loot boxes cause «financial and emotional harm» to children.
«We've been clear the video games industry needs to do more to protect children and adults from the harms associated with loot boxes,» said John Whittingdale, minister for the creative industries.
«These new principles are a big step forward to make sure players can enjoy video games
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