Elon Musk's affinity for the letter 'X' is shared by least one Kingdom Hearts character: Master Xehanort, the overarching villain of Square Enix's popular trilogy and the leader of the Real Organization XIII.

The connection has led to Kingdom Hearts fans changing their profile pics en masse to those of the hooded Nobodies of Organization XIII. It's just one in the massive wave of memes as fandoms across the board poke fun at Musk's strange decision to do away with one of the world's iconic brands.

It seemingly began with a user named Letryx who urged Kingdom Hearts fans to change their bio pic, writing, "KH fans, it's time to rise up."

everyone should change their twitter pfp to this since we're gonna be called X nowKH fans, it's time to rise up pic.twitter.com/S7CGrzl7FH

The trend quickly caught on among Kingdom Hearts fans on the platform, many of whom posted scenes from the game as well.

Twitter after rebranding pic.twitter.com/pfStNsAQWW

I'm in. pic.twitter.com/0YPqUEHr3G

Others came up with their own spin on the familiar cloaked figure.

In RΞZZ we trust. pic.twitter.com/HKV2Jt5xQm

Some fans opted to reference other games entirely.

Greetings, it is I, Bulborb Xehanort. pic.twitter.com/i44QUSESqh

The trend is partly born out of the fandom's ongoing passion for the Kingdom Hearts series, which famously melds Disney iconics like Donald Duck (who is no longer the most powerful mage ever) with familiar faces from Final Fantasy and other franchises. Kingdom Hearts' twisting lore is a bit too complicated to recap here, but suffice it to say that it has managed to capture a large and dedicated fandom.

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