On Monday, Twitter changed its on-site logo to an image associated with ailing cryptocurrency Dogecoin, which is based on a decade-old meme: Doge, depicted as a jovial-looking Shiba Inu. It’s an almost too on-the-nose example of the site’s recent devolution since Elon Musk bought it. Since then, Musk has been taking a very hands-on approach to running the social media platform.
The change from Twitter bird to Dogecoin came without announcement, fanfare, or direct explanation. And it’s starting to look less like a late April Fool’s Day Joke or whimsy, and more like it could have some staying power. On Monday, just a few hours after changing the Twitter website logo, Musk tweeted a meme about it. He then shared a screenshot of a conversation from March 2022, where user @WSBChairman suggested Musk change the bird logo to Doge. At the time, Musk replied to the suggestion saying: “Haha that would sickkk. [sic]” Not long after the logo changed, Dogecoin’s price jumped by over 35%, according to Coinbase.
At this point, Doge feels like an ancient meme: It started as online slang for “dog” and was all over Tumblr in the early 2010s. While the meme started as a format for posting wholesome content, it quickly grew into something much more ironic featuring darker jokes. And in 2013, Billy Markus and Jackson Palmer created Dogecoin cryptocurrency as a joke. This on-site logo swap arrives at a time when Musk is being sued for $258 billion, in a lawsuit that alleges he ran a pyramid scheme supporting the cryptocurrency.
he changed the logo to the doge but couldnt even format it right. look at the pixels at the top of it. come on man pic.twitter.com/5e49LH3kN9
This is just one of a number of confusing changes Musk has made to the
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