These Professions Already Use AI Every Day: Here's What They're Doing
Marketing and communications professionals are making "widespread use" of AI, according to a survey by The Conference Board in collaboration with Ragan Communications.
Out of 283 respondents, 87% of marketers and 85% of communications professionals say they have used AI, primarily as a productivity tool to free up more time for strategic, creative work.
Respondents in both fields are using AI the most for summarizing content (over 40% each), followed by idea generation and creating various types of content. For communications professionals, writing press releases is another common application (17%). The study does not name the specific generative AI tools the survey respondents are using, though it's hard to imagine ChatGPT isn't one of them.
Junior/mid-level marketers indicated higher AI usage than those in more senior roles, though the two groups use it differently. For junior/mid-level employees, summarizing content (46%) is the most common use, followed by helping to inspire thinking (38%). Those in more senior roles are most likely to use it for research (35%).
"Midlevel/junior marketers are at the forefront of adopting AI in their work, ahead of senior marketers, positioning them to shape the adoption and evolution of AI within their organizations," the study says.
Even though senior-level marketers are using AI at lower rates than their colleagues, they expressed a more positive attitude about it: 68% agreed with the statement, "AI will improve work quality a lot" compared with just 26% of junior/mid-level marketers. The latter were much more likely to believe AI will cause work quality to "deteriorate/deteriorate a lot," at 31% compared with 14% for those at senior levels.
"Senior marketers are most optimistic
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