"SSB is over, it is done": Adin Ross announces shutdown of content creator group with his friends, explains why it failed
In a recent video, Kick star Adin Ross announced the shutdown of a content creator group with his friends called SSB. He explained that he had tried everything in his power to make it work but failed.
In its stead, Ross announced that he would be building his own brand and moving on to something new:
Adin Ross was clearly emotionally charged as he talked about SSB, something he and a couple of his friends cooked up years ago. However, things never really worked out, and if his words were to be believed, it wasn't for the lack of trying:
Ross continued to explain how difficult it was for him to abandon the group but described the experience as liberating:
He also explained that he will stream with the same people, just not under the heading of SSB:
Ross assured fans that this does not mean his content creation warehouse is going away. He stated that he will still be working with them, adding that going away doesn't necessarily mean he will stop communicating with the members:
Ross went on to talk about how certain members leaving was the reason the group fell apart and that the only way forward was to build something new.
Here are some fan reactions to the news of SSB shutting down.
The truth is, the legitimacy of the group was in question for years, and Adin Ross's recent announcement just made the breakup official.
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