Sega Sammy reports best financial performance for a decade, despite European studio disappointment
Sega has had its best financial performance for a decade, reporting total net sales this year of ¥389.6bn.
The figures come as part of a complete report into Sega Sammy's 2023. Financial figures show from 2014 — 2023, with the past year having the highest figures of all for net sales, operating income, and ordinary income across the entire business.
Sega Sammy reports consolidated sales grew «significantly» by 21.4 percent, owing to growth in its Pachinko Business and Entertainment Contents Business (games and films).
Much of the success appears to be attributed to sales of Sonic Frontiers and box office takings for Sonic the Hedgehog 2. The Sonic series has now sold over 1.66bn units and downloads, up from 1.5bn this time last year.
In addition, the Like a Dragon series has sold 21.3m units (though this year's Like a Dragon: Ishin was a more niche game for series fans), and the Persona series has sold 17.7m units.
The success of the Sonic series appears to be inspiring the company, as it aims to capitalise on its other popular IPs. Indeed, Sega's co-COO Shuji Utsumi described the company as «a kind of Treasure Island» as it plans to revive a succession of legacy IPs.
As Sega Sammy CEO Haruki Satomi noted, however, these success stories are all from the Japanese side of the business.
«In the mainstay Consumer area, new Japan-based titles such as Sonic Frontiers and Persona 5 Royal (Remaster) are enjoying significant sales growth overseas,» he said. «On the other hand, the sales of new Europe-based titles that we had looked for failed to materialise, shedding a light on some issues.»
This is, seemingly, referencing the cancellation of looter shooter Hyenas last month from Creative Assembly.
Satomi continued: «In
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