Samsung has reportedly inked a new deal to buy OLED panels from arch rival LG. Superficially, that seems like an odd move. After all, Samsung only recently got back into the OLED game itself with its much vaunted QD-OLED panel tech. So could the move possibly signal plans for Samsung to exit OLED manufacturing after all?
That would be a pity given that, so far, we've generally preferred gaming monitors based on Samsung OLED tech, such as the Alienware 34 AW3423DWF, to those using LG's OLED panels.
But very likely there's no need to panic. According to Reuters, the deal involves 77-inch and 83-inch panels. In the TV market, Samsung currently sells 55-inch, 65-inch and 77-inch OLED TVs. For PC monitors, Samsung supplies a 34-inch ultrawide QD-OLED panels to the likes of Alienware and Philips, among others, and indeed sells a monitor model of its own based on the 34-inch panel, the pricey Samsung G8 G85SB OLED Ultra.
Anyway, the deal with LG doesn't automatically imply anything about Samsung's commitment to OLED tech. For starters, it produces a zillion OLED panels annually for smartphones including its own Galaxy handsets and Apple's iPhone.
But even in the market for the larger panels that go into TVs and monitors, the deal could easily be as much about smoothing out supply chains and filling out its product stack, from a TV production perspective, as it is any indication that Samsung doesn't want to make OLED panels itself.
It's always worth remembering with Samsung what a huge, sprawling conglomerate we're talking about. Samsung Electronics will buying OLED panels from LG. But it's another part of the empire, Samsung Display, that makes OLED panels. And they are ultimately separate entities under common ownership rather
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