Roblox CEO Touts Goals of 1 Billion Active Users, 10% Of Game Industry Revenue Share In Midst Of More Interesting New Platform Features, Revenue Share
Roblox has a hefty goal: Go from nearly 80 million daily users to… 1 billion? There is far more interesting Roblox news incoming bundled into a Roblox Developer Conference keynote session, but let’s start there, because it’s amusing.
During the initial introductory presentation, available officially on YouTube, Roblox CEO David Baszucki talked about the accomplishments and ambitions of the internationally-popular, if deeply controversial in multiple ways, multiplayer gaming platform targeted towards children. Right now, it’s got 79.6 million daily active users, and that’s plenty! But who cares? No big deal. They want more…
Because he went on to brag about a goal of 1 billion active daily users and to move about 10% of the game industry’s revenue through the platform. He casually mentioned that the company is trying to find a “stepping stone of a billion active users,” and that on the way, “we believe 10% of all gaming content worldwide will flow through the Roblox ecosystem.” This’ll be accomplished through a series of partnerships with Google, Microsoft, Sony, Meta, and Tencent.
Baszucki pushed a safer estimate that the gaming industry sits at about $180 billion, though some basic Google searching shows that 2024 estimates sit as high as $282 billion. Therefore, 10% would be $18-28 billion.
In 2023, Roblox made about $2.7 billion, but the company takes about 50% of revenue that passes through the platform, so they’re probably responsible for upwards of $5.5 billion in flow. As a point of comparison, an again-quick Google search shows that Activision Blizzard King, which puts out the likes of Call of Duty, World of Warcraft, and Candy Crush, made about $8.8 billion. So is it possible? Perhaps if those partnerships are really, really good.
As for the billion active user goal that they’re still staunchly insisting on… I like to think I’m informed enough to speak at least a little bit on this sort of forecast, but this one lost me. Sorry. Spec about it in the
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