Radeon RX 7700 XT and 7800 XT pricing 'super aggressive' according to AMD
AMD's gaming graphics supremo, Scott Herkelman, has been expounding the virtues of the company's new Radeon RX 7700 XT and 7800 XT GPUs, characterising their pricing as «super aggressive».
In an interview with Club386, Herkelman was cross examined on the pretty reasonable question of whether the new 7700 XT and 7800 XT were priced a too close for comfort.
The 7700 XT clocks in at $449 and the 7800 XT at $499. The narrow distance between the two GPUs mirrors that of the 7900 XT and 7900 XTX at launch late last year. At $899 and $999, respectively, that made for the same 10% premium for the higher performing card.
The 7900 XT's actual selling price has since dropped to well under $800, arguably creating a more suitable separation and implying the pricing was too close for market realities. Herkelman, perhaps not surprisingly, doesn't see it that way.
«The percentage price gap between 7900 XTX / XT and 7800 XT / 7700 XT is roughly the same, though dollar-wise it’s different. $50 is a big deal for people who are looking at 7800 XT / 7700 XT-class of GPUs. The price could always be cheaper on a GPU, but if we don’t make money, then it’s hard to make a roadmap. $50 at this level is a good price gap, and we’ll have to see how it plays out in the market. We tried to go super-aggressive on pricing, but at the same time, we’re a company and have to make money,» he says.
Is $50 really a «good price gap» in the context of circa $500 cards? For our money, the extra $50 seems like a no brainer for the 7800 XT's higher shader count, 4GB of additional VRAM and 256-bit rather than 192-bit memory bus. All told, that's quite a spec bump for just 10% more cash.
Our initial impression when seeing the specs of the new GPUs was that the
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