YouTube unveils AI-powered tools, empowers everyone to become a creator

tech.hindustantimes.com:

YouTube, on Wednesday, September 21, announced a range of new AI-powered tools for anyone to become a creator on its platform. These tools empower them to edit videos easily and upload them to the platform. In 2023, Google has been heavily investing in its AI tools and has been integrating them into many of its products. After the recent integration of AI tools in Workspace and the addition of YouTube and other Google apps' extensions to Google Bard, YouTube is here with its own range of AI tools such as Dream Screen, a new app called YouTube Create, and other AI features to help edit videos easily.

Announcing the features, Toni Reid, YouTube's vice president for community products, said in a blog post, “We're unveiling a suite of products and features that will enable people to push the bounds of creative expression.” The features were first announced in March when it was revealed that the video-sharing platform was working on AI features for the platform.

First on the list is Dream Create, an experimental feature YouTube said it will begin testing later this year. This feature is specific to Shorts. It will allow users to create AI-generated videos or image backgrounds for their Shorts simply by typing an idea into a prompt.

“With Dream Screen, creators will be able to generate new, fantastic settings for their Shorts that are only limited by what they can imagine,” the YouTube blog explained.

Next is YouTube Create, a new mobile app currently available in beta in select markets, which is aimed to make video production for Shorts or longer videos simpler and easier for creators. The app is free of cost and once made available, it will enable Shorts creators to focus on creating more engaging videos instead of tedious