Pokémon’s Attempts To Revitalize Pokémon GO Won’t Work
Despite the Pokémon Company's best efforts, it might be impossible to stop 's declining popularity. The record-breaking game was a global phenomenon when it came out in 2016, and over the years, the Pokémon Company has worked with developer Niantic to introduce new events, mechanics, and updates to maintain the game's momentum. But after seven years, 's fan base has begun to wane, and it's unlikely the Pokémon Company can change that with updates and .
's most recent effort to revitalize the gamecame with Pokémon Day 2023, where it was announced that would have a crossover event with. The event centers around Gimmighoul and facilitating its complicated evolution process. By connecting with , players of Gen 9 can receive tons of Gimmighoul Coins. For players, connecting the games triggers an event in which they can receive Golden Lure Modules that change PokéStops into Golden PokéStops that give additional Gimmighoul Coins. Ideally, the event will encourage veteran players to return to andreel in newcomersbased on the popularity of .
Related: Pokémon GO's Trading Problem Makes Shiny Hunting Even Worse
However, the Gimmighoul event is too little, too late. The crossover comes three months after the release of, and reports say it can cause players to lose save data. This lack of success is generally the fate of any update or event for . The game's fanbase has become a fraction of what it once was. reported that reached its peak in 2016 with 232 million users but has since declined to 71 million in 2021, even though numerous games and events were released during that period. And if these things couldn't revitalize, it's unlikely anything will.
The biggest indicator of 's struggles with finding new players was the release of
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