Overwatch 2 is finally giving out all heroes for free up front, game director admits "not all" attempts to balance the paywall competitive advantage worked

gamesradar.com:

It's finally happening—around a year and a half after its early access launch, Overwatch 2 is removing all of its heroes, new and old, from its Battle Pass. This means that free-to-play players will soon be able to instantly access new heroes at the same time as those paying for the Premium Battle Pass without spending a penny.

Until this point, if you didn't buy the Premium Battle Pass, you had to work your way through the Free Battle Pass to unlock new heroes at launch, which obviously takes time. While it was always possible to have a full roster eventually, the problem was that those who spent money on the game would get their hands on the latest heroes first, giving them significantly more time to learn their moves and what makes them tick. Therefore, it was debatable whether Blizzard was essentially paywalling a competitive advantage that would be reflected by how practiced paying players would be with the new heroes compared to free-to-play users.

"We're really excited for this change to the game – and we really do think it's what's best for players and it's what's best for the game," game director Aaron Keller says in a roundtable interview attended by GamesRadar+. "When you're developing the way a game is going to fund itself, it can get really complex fast. I think originally, we had some worries about whether Overwatch 2, as a purely cosmetic game, when you have the ability to get cosmetics for a whole roster of heroes, was going to be successful.

"But putting any type of gameplay behind a paywall can be a competitive advantage for players," he continues. I think we did a lot to try to mitigate that—we allowed players to unlock heroes in the Free Battle Pass, we had challenges for it, and we also had an idea that Overwatch 2 would have fewer counters in it, so this problem could be mitigated. Not all of those things we tried were as effective as we wanted them to be."

Keller notes that enough time has passed to determine that "the game can be successful