PlayStation has taken over the Las Vegas Sphere, a day after Xbox used the venue to paint the Nevada skyline green.
The venue, which is an 18,600-seat entertainment arena, features 580,000 sq ft of LED surrounding the building. According to a pitch deck for the venue, a one-day advertising campaign on the Vegas Sphere costs roughly $450,000.
PlayStation’s Sphere ad showed an up-close look at Peter Parker’s Spider-Man, Miles Morales’ Spider-Man, and Venom, followed by a shot of the cover art.
Microsoft ran an Xbox advertisement on Las Vegas’s new Sphere venue on Thursday, filling the city skyline with its own spherical logo.
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Released on Friday exclusively for PS5, Spider-Man 2 continues the story Insomniac Games began with 2018’s Spider-Man and its 2020 spin-off Spider-Man: Miles Morales.
Peter Parker and Miles Morales both take centre stage in the new game, with players swapping between the two Spider-Men as they team up to battle villains including Venom, Lizard and Kraven the Hunter.
The Spider-Man 2 review embargo lifted on Monday and critics have heaped praise on the title, making it one of Insomniac’s highest rated games to date.
“Marvel Spider-Man 2 is an incredibly confident sequel and one of 2023’s best games,” according to VGC’s 5-star review.
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