Cocone brings toy customization and ownership with Toyverse launch in the U.S.
Japanese immersive entertainment studio Cocone said it will launch its Toyverse service in the U.S. in early 2024.
The service will bring customization and ownership to the digital toys market with an emphasis on digital interactions, self-expression and artistic collaboration.
Toyverse is a realm where toys are animated by the power of joy. Players will embark on a mission to reinvigorate the ailing Toyverse universe. Toyverse is centered around providing a digital space where users can express their individuality and forge emotional connections.
Players will craft their own avatar known as “nOn,” a digital toy that can be extensively customized with a wide array of sticker packs. These packs can be acquired by completing various missions and quests or purchased in-game.
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The gameplay allows users to showcase their nOn on a variety of adventures, both as solo explorers and with friends. The quests involve saving the Toyverse, capturing moments with their customized creations, and navigating the expansive digital terrain of the Toyverse world, all while engaging with posts, commenting, and liking content that preserves these precious memories.
Choi Dongjun, CEO of Cocone V, said in a statement, “Our team of visionary developers and designers have crafted an adorable, playful universe that combines the joy of children’s toys with the limitless possibilities found within the metaverse. We are eager to bring artists’ inspirational concepts to life as stickers and witness how players express their creativity
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