Roblox launches in-experience subscriptions, developers to benefit from new revenue streams

tech.hindustantimes.com:

Roblox, the popular online gaming platform, has unveiled a feature that allows developers to introduce subscription-based services within their experiences. The announcement, made through an official forum post, marks a significant step in the company's ongoing efforts to empower developers and enhance their revenue streams.

Previously unavailable to users, the subscription feature enables developers to monetize their creations by offering exclusive content and services through subscription-based models. This development opens up new possibilities for creators to establish recurring economic relationships with users and build a more predictable income.

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For those quick to jump on board, Roblox is offering enticing incentives. Developers who activate subscriptions before December 15, 2023, will enjoy a reduced platform fee of 15 percent on all subscriptions purchased and renewed through March 15, 2024. This limited-time offer aims to encourage developers to embrace the subscription model and maximise their earnings.

Benefits of incorporating subscriptions before the deadline include being spotlighted on the Discover page in a dedicated subscription section, potentially boosting exposure and attracting more users. Additionally, creators may have the chance to be featured on Roblox's marketing channels by sharing images or videos of their subscriptions and tagging @Roblox on Twitter.

Since the launch of the subscription feature, developers now have access to a range of tools to manage and optimise their offerings. This includes the ability to activate, manage, and learn from subscriptions via the Creator Dashboard, as well as tracking payouts through Transactions reporting.

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