Nothing 'Phone 1' Event Planned for July 12
Nothing is making something. The company founded by ex-OnePlus leader Carl Pei said today that its Phone (1) will launch on Tuesday, July 12, in a livestream to be broadcast at 11 a.m. ET.
The launch will be "the real start of Nothing’s journey. To make tech fun again. And an invitation to unlearn everything the industry has taught us," the company said in an email.
Along with Pei, the company appears to have several other executives with histories at OnePlus, according to LinkedIn and other sites. Chief Product Officer Paul Yu led hardware there(Opens in a new window). Head of Marketing Akis Evangelidis spent five years at OnePlus. Head of Europe David Garcia spent six years there, and Head of Sales for Europe Mark Moons spent 2018-2019 at OnePlus.
That makes Nothing really look like the inheritors of a lot of pre-Oppo-merger OnePlus staff, and potentially of the company's maverick attitude, as well.
Pei has leaked out some details of his Phone (1), which will have a retro, dot-matrix aesthetic and "remove the bloatware" for a "smooth and uniform experience," Pei said. You can download a beta version of Nothing's app launcher in the Google Play store.
The phone will have a translucent case that shows the circuitry and components inside, according to an article in the magazine Wallpaper(Opens in a new window). Wallpapers, widgets, and sounds will also be customized to give the device a unique feel.
Pei hasn't released much in terms of tech specs on the Phone (1), except to say that it will run a Qualcomm Snapdragon processor.
Nothing has committed to launches(Opens in a new window) with O2, Deutsche Telekom, and Flipkart, covering Europe and India. So far, there's no word on a US launch, although a tie-up with DT
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