Ahead of Apple's iPhone 15 announcement, it was reported that the company could host another event in the last quarter of this year. The event would be oriented towards new iPads and Macs with an M3 chip. However, it was pushed back until next year. We are now expecting the company to announce the new iPad Pro and Macs early next year which will be powered by the company's upgraded M3 chip. According to shipment forecasts, the first M3 MacBooks will launch next year.
The M3 chip will be the highlight of Apple's new MacBooks next year as it will bring major performance and efficiency gains to the table. Apple announced the new 15-inch MacBook Air back in June at its WWDC 2023 event. Probably, it was too early for the company to upgrade the machine with a new chip. The company saw fit to wait a while before it could upgrade both size variants of the MacBook Air. Now, according to a new shipment forecast shared by DigiTimes, the M3 MacBooks are on track to launch next year,
The report speculates that the notebook market will see a growth of 4.2 percent next year with new products coming into the market and inflation gradually moving out. This means that the M3 MacBooks could see rising shipments next year which could be another year why Apple saw fit to debut the M3 chip in 2024 instead of this year. This also suggests that Apple's MacBook shipments could fall this year as customers wait for Apple's forthcoming products.
Apple will announce the M3-powered MacBook Air and 13-inch MacBook Pro models early next year. This could push back the launch of Apple's M3 Pro and M3 Max chips for its high-end 14-inch and 16-inch MacBook Pro models. The company could announce its high-end MacBook Pro models in mid-2024. As mentioned
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