Warner Bros. Discovery has announced that its streaming service HBO Max is being rebranded with a simpler name, Max, and the new offering goes live near the end of May with some notable changes, improvements, and important things to know.
During a high-profile announcement event, WB Discovery also announced more content for Max, including a Harry Potter reboot TV series and a new Game of Thrones show. There was a lot to take in, so we're rounding up all the key details in one place.
HBO Max will officially become «Max» when it launches in the US on May 23. It's described as a single-stop destination for content from across the WB and Discovery pipelines, following the merger of the two media giants in 2022.
It's different from HBO Max because it combines both WB content and Discovery content, so viewers can watch an episode of Game of Thrones and follow it up with the pure joy of watching Guy Fieri eat a lot of food the next. WB Discovery is promising improved performance, smarter recommendations, and new hubs within the next Max streaming service. Here's a trailer:
Max will be available in three tiers, starting at $10/month for an ad-based model and scaling to $20/month for an «Ultimate» package that comes with the highest-quality video and audio, as well as the most concurrent streams. In short, the ability to stream 4K is getting more expensive than before because it will be locked behind the most expensive tier.
Here is a breakdown of the offerings:
Max Ad-Lite
Max Ad-Free
Max Ultimate Ad-Free
Anyone who currently holds an HBO Max subscription will be able to use Max at the same price as their existing HBO Max membership, which is $10/month with ads or $16/month without ads. Existing subscribers to HBO Max do not
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