Morgan Stanley to launch AI chatbot to woo wealthy
Wealthy clients going to a Morgan Stanley financial adviser to discuss their investments may have a different sort of experience in the future: having a chatbot listen to their conversation.
After testing it with 1,000 financial advisers for some months, the bank will roll out a generative artificial intelligence bot this month, developed with the makers of ChatGPT, OpenAI.
Bankers can use the virtual assistant to quickly find research or forms instead of sifting through hundreds of thousands of documents.
The bank is also developing technology which eventually, with clients' permission, could create a meeting summary of the conversation, draft a follow-up email suggesting next steps, update the bank's sales database, schedule a follow-up appointment, and learn how to help advisers manage clients' finances on areas such as taxes, retirement savings and inheritances. The details of the program have not yet been reported.
"The impact (of AI) will be very significant," potentially comparable to the advent of the internet, said Sal Cucchiara, Morgan Stanley's chief information officer of wealth and investment management, who is among the executives driving the bank's push into AI.
Cucchiara, tasked with constantly scanning Silicon Valley for potential tech vendors, met OpenAI executives in 2022, before fast-growing app ChatGPT got mainstream usage.
"It quickly became clear we needed to partner with them, they were far ahead of everybody else," he said.
Andy Saperstein, Morgan Stanley's co-president and head of wealth management, then flew to California to discuss a partnership with OpenAI CEO Sam Altman and Boris Power, a technical staff member at the company.
They signed a deal last summer in which Morgan Stanley has preferred
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