Morbius Rips Through A 3D Billboard Ad In Milan
The vampire Morbius lives up to his moniker by coming to life on a 3D billboard ad in Sony's latest and most terrifying marketing effort. Jared Leto's Morbius, initially a villain to Spider-Man, is the newest Marvel character making his long-awaited debut on the silver screen in a solo film. It will follow the eponymous Michael Morbius, a scientist who attempts to cure his rare blood disease with an experimental treatment but becomes an immortal vampire instead. As an antihero, Morbius attempts to do good while fighting sinister urges due to his transformation.
The film will be Sony's first foray into the world of Marvel's vampires, an otherwise exciting prospect if not for various snags. Muddled marketing tactics implied confusing connections to the Marvel Cinematic Universe that left fans scratching their heads. And, perhaps most importantly, a delay comparable in length to The New Mutants derailed some of the interest generated in early 2019 when principal photography began. But after numerous trailers and marketing campaigns, Sony has finally kicked their advertising strategy into high gear mere weeks before the movie's premiere date.
Related: Morbius' Poster Finally Fixes Its MCU Problem
Journalist Marcelo Córdova shares the studio's attempt to reinforce the film's vampiric theme and excite viewers about its horror elements with a massive 3D billboard for Morbius in Milan, Italy, that shows the character ripping through the movie poster and snarling at onlookers. The ad gives passersby a clear look at the Living Vampire's CG-created face, a horrifying bat-like visage that Sony kept hidden in initial marketing items. The Italian release date of March 31, 2022, is also present on the poster. Check out the tweet below:
Read more on screenrant.com
