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23.03 / 00:29
UPS Marvell Sony Morbius Rips Through A 3D Billboard Ad In Milan
The vampire Morbius lives up to his moniker by coming to life on a 3D billboard ad in Sony's latest and most terrifying marketing effort. Jared Leto's Morbius, initially a villain to Spider-Man, is the newest Marvel character making his long-awaited debut on the silver screen in a solo film. It will follow the eponymous Michael Morbius, a scientist who attempts to cure his rare blood disease with an experimental treatment but becomes an immortal vampire instead. As an antihero, Morbius attempts to do good while fighting sinister urges due to his transformation.
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