MKBHD takes tough stand after Dbrand makes racist comment on Indian [Update]
Dbrand deletes racist tweet on Indian customer after MKBHD intervenes [Update]
Dbrand has finally realised that its tweet “went too far” and decided to “buried the hatchet with Bhuwan” by deleting the offensive tweet.
Dbrand replied to MKBHD on X, “Fair enough. We left the offending tweet up because we didn't want to seem like we were sweeping this situation under the rug. We recognize that our original tweet went too far and created a platform for hateful discourse. Given that we've already buried the hatchet with Bhuwan, we're good to delete the tweet and be more mindful going forward.”
Tech Youtuber MKBHD has warned Canadian accessories firm Dbrand that he will not be working with them unless a particular tweet is deleted. Dbrand, which is famous for working with popular content creators like JerryRigEverything, has landed itself in hot waters after its allegedly racist reply to an Indian techie on Elon Musk's X. While the company's social media account is famous for witty replies to customer support requests, its latest tone has sparked outrage, and it even prompted a stern post from popular YouTuber Marques Brownlee, ubiquitously known as MKBHD.
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On Wednesday, Bhuwan Chitransh, an Indian man working in the Netherlands, put up a complaint on X about his MacBook skin changing its colour within months of purchase from Dbrand. “@dbrand bought this skin a couple months back. Couldn't even remain the same color after just 2 months. What should I do?”, he wrote.
Instead of offering a solution for Chitransh's issue, the official Dbrand account replied, “Your last name is basically s**t rash, be serious”. While this may have seemed a witty reply at the time, it quickly attracted backlash with the post attracting over 8 million views. X users expressed their dismay, calling for an apology from the company.
The issue seems to have caught the attention of popular YouTuber MKBHD, who has taken
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