YouTube makes it difficult to use Ad blockers, third party apps as content creators lose revenue

tech.hindustantimes.com:

YouTube is doubling down on its efforts to curb the use of ad blockers, expanding its crackdown to include third-party applications on mobile devices. In a recent update, the platform warned users that accessing videos via these ad-blocking apps might result in performance issues or error messages, specifically stating, “The following content is not available on this app.”

This move comes as no surprise, given YouTube's previous global initiatives to encourage viewers to either disable ad blockers or transition to its ad-free subscription service, YouTube Premium. The platform had already started disabling video playback for users detected with active ad blocking extensions.

Also read: Spotify may launch Music Pro subscription: What is it and will it be worth paying more

The updated policy underscores YouTube's commitment to ensuring content creators receive due compensation for their work. YouTube explicitly stated that its guidelines prohibit third-party apps from bypassing ads. This policy aims to safeguard the revenue streams for creators by preventing ad-free viewing, especially on mobile ad blockers like AdGuard. These apps allow users to watch YouTube content seamlessly without encountering ads by accessing the platform within the ad-blocking application.

YouTube also emphasised its strict adherence to the Terms of Service governing the use of its API by third-party apps. Any violations of these terms would lead to decisive actions being taken to protect the platform, its creators, and the audience.

Also read: Indians are now using dating apps for “self-discovery"- Quack Quack report reveals what Gen Z is up to

In light of these developments, YouTube is once again advocating for its ad-free subscription service, YouTube Premium, as a viable alternative. While this might be disappointing for users who have grown accustomed to ad-free viewing via third-party apps, YouTube seems resolute in its stance against ad blockers. The platform's unwavering commitment to this