Logan Paul's energy drink has 'so much caffeine in it that it puts Red Bull to shame,' declares US senator in call for FDA investigation
A US senator is sounding the alarm on Logan Paul’s energy drink, Prime. New York’s Chuck Schumer held a press conference on July 9 decrying Prime’s “eye-popping levels of caffeine” and its marketing aimed at kids. Schumer is urging the Food and Drug Administration to formally investigate the drink’s health effects and its advertising (via Kotaku).
“One of the summer's hottest status symbols for kids is not an outfit, it's not a toy—it's a beverage,” Schumer said. “But buyer and parents beware, because it's a serious health concern for the kids it so feverishly targets.”
Prime was co-created by Paul alongside YouTuber KSI, another influencer who likes to box and has a younger-skewing audience. The pair have been heavily promoting Prime since 2022, but the drink didn’t really start getting traction until earlier this year. That’s when I noticed my local corner stores carrying Prime, and it’s also when the largest American television event of the year, the Super Bowl, aired a Prime ad. Soon after, early reports questioning the drink’s nutritional value started appearing.
“The problem here is that the product has so much caffeine in it that it puts Red Bull to shame,” Schumer continued in the press conference. “But unlike Red Bull, [Prime’s] advertising campaign is targeted at kids under 18.”
It’s true: a single 12 oz can of Prime Energy contains 200mg of caffeine, which is in fact double what a 12 ouncer of Red Bull is packing. It's worth specifying that Prime is actually two different products: a “sports drink” that comes in plastic bottles and is advertised more like a Gatorade replacement, and an energy drink variant (launched in 2023) that comes in metal cans like any other energy drink. The sports drink version has
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