LEGO Horizon Adventures Is Getting a Surprisingly Huge Marketing Push | Push Square
pushsquare.comSony clearly believes LEGO Horizon Adventures has the potential to significantly grow the popularity of Guerrilla’s franchise, because it’s giving the game a surprisingly big marketing push.
A new trailer, featuring the song Tubthumping by British band Chumbawamba, is running in movie theatres and on television. It’s only a 30-second spot, but it’s alarmingly well produced, with Aloy’s voice actor Ashly Burch really relishing this alternative take on the role.
Unlike most first-party PS5 games, this will release on PC and Nintendo Switch on day one, a clear indication that Sony’s willing to look outside its own ecosystem in order to grow its brands.
A-toy
It’ll be interesting to see how this performs. We were really impressed with the game in a recent hands on and LEGO is obviously eternally alluring, but we do wonder whether Horizon has a broad enough brand appeal to attract an entire new set of fans to this title.
As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He’s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.
Unsurprising really. Don’t see how you could think it would be surprising.
Multi platform, Lego and one of biggest Sony IP.
Oh and iirc it’s Christmas coming up too.
My mother in law is getting me it for Christmas
I hope this does well. Be nice to see Playstation do more games aimed at families. Our whole family has loved playing Astro bot this last few weeks, and I think we'll be picking this up. Me an my girlfriend love Horizon and I think linking with lego is a great idea
A Thunderjaw singing some Chumbawamba.
My life is now complete.
I do find a big advertising campaign a bit cringe. And I’m not gen z before anyone says lol. I dunno it just seems desperate
Ngl this did make me smile.
Pissing the night away… he drinks a
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