Kick Isn't Losing Money, Founder Ed Craven Claims
Founder Ed Craven recently denied claims that Kick has been losing money, describing how the streaming platform actually turned a profit during its first three months of existence. Kick has rapidly grown to become one of the most talked about services in the streaming industry, attracting top talent from rival Twitch by offering an extremely favorable 95/5 percent revenue split.
Rumors have been making the rounds for several months now to the effect that Kick has been on the verge of collapse. Craven was quick to refute these claims during an interview with content creator Big E, saying that “I’ll be honest with you right now, Kick has only been around for three to four months, right? We saw profit in Q1.” The executive added that “we saw profit in Q1 just through one strategic partnership.” The strategic partnership in question, on the other hand, remains unclear.
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Craven emphasized that while running a streaming service isn’t without risk, the business model can in fact be lucrative, insofar as the company has a long-term roadmap. “It’s not a difficult business model to sustain if you’re doing it correctly,” Craven explained. “I think as long as people understand there is a long-term roadmap out there that we’re very comfortable with and doubling down on, I really look forward to seeing what’s achievable.”
The executive said that such skepticism is natural, adding that collecting subscription money isn’t actually what supports the streaming service, despite this being a common misconception. “I think naturally, people are skeptical for the right reasons, and we’ll just continue to prove them wrong. Taking people’s subscription
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