In recent years, Apple has been making more and more efforts to strengthen its foothold in the Indian smartphone market. It has also tapped into the ‘Make in India' initiative by establishing manufacturing of not only older iPhones but newer models such as iPhone 14 and iPhone 15 in the country. And now, the Cupertino-based tech giant is reportedly taking another giant step towards increasing its production capacity in India by kicking the new product introduction (NPI) of the iPhone 17 in the second half of 2025. Let us take a closer look.
According to analyst Ming-Chi Kuo (via MacRumors), Apple could kick off the new product introduction of the iPhone 17 in India, making it the first time that the company will carry out the development of an iPhone outside China. For the unaware, NPI is a thorough process of a product from an ideation stage to production for the mass markets. Until now, Apple has given the responsibility of this process only to its China plants, but not anymore.
The report further states that 12-14 percent of iPhones shipped globally are made in India. The decision to assemble the iPhone 17 in India has been taken due to the “lower-difficulty design” of the smartphone that will minimize the risk during the development process.
This move comes after Tata Group recently became the first Indian company to manufacture iPhones after acquiring the Wistrom plant near Bengaluru for approximately $125 million. This could help increase the proportion of iPhones made in India to 20-25 percent by 2024.
After this acquisition, “Apple can strengthen its relationship with the Indian government. This move will benefit future sales of iPhones and other products in India and is critical to Apple's growth over the next
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