Assassin’s Creed Mirage Pop-Up Advert in Other AC Games Was Result of a ‘Technical Error,’ Ubisoft Claims

gadgets.ndtv.com:

Some Assassin's Creed Odyssey console players encountered in-game pop-up ads for Ubisoft's Black Friday Sale while playing the game. As per a Reddit video posted by u/triddell24, they stumbled upon an advertisement when toggling open the world map, filling the screen with a dismissible banner for Assassin's Creed Mirage, currently available at a 20 percent discount. Clicking the ‘Buy Now' button would presumably redirect to the store page for Mirage. Players online have understandable expressed their disappointment over the in-game advertisement that interferes with gameplay. Publisher Ubisoft has since apologised for the pop-up, in addition to stating it was a ‘technical error.'

“We have been made aware that some players encountered a pop-up message in-game while playing certain Assassin's Creed titles yesterday. This was the result of a technical error that has now been fixed,” Ubisoft addressed in a tweet. The company has denied claims that it was an intentional means to sell more Assassin's Creed copies, adding that it was supposed to be displayed on in-game menus across the franchise. However, the error caused the promotion to show up in-game and disrupt the flow, causing many to compare it to mobile game ads that constantly urge players to engage with microtransactions. That said, a Community Note attached at the bottom of the tweet shows a similar instance from four years ago where an Assassin's Creed Odyssey player was hit with a pop-in ad when trying to open the map. In-game advertisements are met with the same, if not worse, outrage as microtransactions, which solely exist as a way to extract more money from customers.

We have been made aware that some players encountered a pop-up message in-game while playing