Revealed! Here is what students with Apple iPhones will pick as their next smartphone
When we talk about popular smartphone brands in India, most of the time Samsung and Apple come to our mind. And rightly so. Just check what students with iPhones prefer. If we move to a wider landscape, there are other players too. In a dynamic shift within the Indian smartphone landscape, brands like Lava and OnePlus are gaining popularity among the Indian youths. This has been reported recently by the research firm Techarc. They have conducted a survey to find out the current trend of smartphones among young users of India. Check here to know what this survey revealed.
According to a report by Techarc, it has been revealed that the preferences of the young generation have been changing in terms of smartphone preferences. In 2024, the youngsters are expected to contribute 44 percent of the total smartphone sales. As per the report, this transformative trend is set to impact market shares of Lava and OnePlus positively. The next in line, in terms of the youth smartphone acceptability are Samsung and Vivo. The survey conducted by Techarc consisted of the views of 3,631 Indian youth up to 25 years of age.
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Lava has secured the highest customer satisfaction among young buyers, with an impressive 82% of existing Lava smartphone users expressing a strong inclination to upgrade to another device from the brand. This surge in popularity can be attributed to Lava's strategic move to introduce three youth-centric series – Blaze, Agni, and Yuva. These three smartphones offer affordable 5G options with designs tailored to youth preferences.
Notably, OnePlus is also making significant progress, especially with its Nord series. It has captivated the youth audience. The survey indicates that 81% of
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