iPhone 16 launching on a Monday: Behind rare shift in Apple’s launch strategy

tech.hindustantimes.com:

Apple September event 2024: For the first time in Apple's history, the tech giant is set to launch its latest iPhone on a Monday. The iPhone 16 event is scheduled for September 9, 2024, breaking Apple's long-standing tradition of Friday launches. This shift in timing is not just a simple scheduling change but a strategic move influenced by external factors that have put pressure on one of the world's largest tech companies.

Historically, Apple has consistently launched its flagship iPhones on Fridays. For nearly two decades, Friday has been the preferred day for these significant announcements, creating a sense of anticipation among consumers and the tech industry alike. Previous iPhones, such as the iPhone 5 on September 21, 2012, the iPhone 6 on September 19, 2014, and the iPhone 13 on September 24, 2021, all adhered to this tradition. Most recently, the iPhone 15 was launched on September 22, 2023, once again a Friday. However, this year, the company has decided to break from this established pattern.

Also read: iPhone 16 launch at Apple Glowtime September 2024 event live updates– iPhone 16 Pro Price, iPhone 15 discounts and more

One of the key reasons behind the shift to a Monday launch is an impending decision from the European Commission. On Tuesday, September 10, just one day after the iPhone 16's debut, the European Commission is expected to announce its ruling on a long-standing tax dispute involving Apple. The case revolves around allegations that Apple and Ireland collaborated to avoid taxes on over $100 billion in revenue generated between 2004 and 2014. The potential fine could be as much as $14 billion, making it one of the largest corporate fines ever imposed in Europe. The case, which dates back to 2016, has seen multiple legal battles and appeals, with the fine currently held in escrow while awaiting a final decision.

Also read: Apple Event 2024: When and how to watch iPhone 16 ‘Glowtime' launch live in India [Video]

Apple is aware of the potential