Miles Morales’ home turf may be in Brooklyn, New York, but the teenage Spider-Man is temporarily taking up residence in the borough of Queens, Peter Parker’s stomping grounds. Specifically, he’s hanging out at a Burger King in the neighborhood of Astoria, where diners can leap into the Spider-Verse and try two new menu items as part of a tie-in with Spider-Man: Across the Spider-Verse.
Burger King has tweaked its flagship offering to fit the color palette of Miles’ spider suit: The “Spider-Verse Whopper” features a red bun with black sesame seeds, and Swiss cheese — in something like spiderweb white, you might say — instead of yellow American. The burger and the “Spider-Verse Sundae” debuted Monday in Burger King locations nationwide, and will be available through June 21, a few weeks after Across the Spider-Verse’s June 2 release.
Of course, chain restaurants have a long history of promoting media such as movies and video games with themed menu items — think of McDonald’s and its Szechuan sauce for 1998’s Mulan (and, two decades later, Rick and Morty). This isn’t even the first time Burger King has done a tie-in for a Spider-Man film. Back in 2007, Burger King’s U.K. arm launched the “Dark Whopper,” which was inspired by the Jekyll-and-Hyde turn of Tobey Maguire’s symbiote-infused hero in Spider-Man 3. (The burger — which featured cracked black pepper cheese, black pepper ketchup, and a “darkly delicious” sauce — drew some eye rolls when the company brought it back just one year later, this time as a tie-in for The Dark Knight, and even reused its original commercial with a simple movie poster swap.)
With apologies to the late, great Mike Fahey (of Snacktaku fame), I now bring you a taste test of the Spider-Verse
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