How mobile game developers think about player experience from a technical perspective
Presented by Embrace
Building a mobile game that keeps players engaged and store rankings high is tough. When issues arise, engineers are faced with a multitude of variables: “Was it my code? Was it an ad SDK? Was it a third party?” This VB Spotlight brings together mobile game leaders who share best practices for delivering flawless experiences that players love.
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Expectations for mobile games have changed significantly in the past few years, particularly after the big bump in both the number of games and the number of players triggered by the pandemic. The boom in mobile games has had a profound impact on what players want in their games and how mobile game developers approach the gameplay experience, while the influx of new game companies means competition is more fierce than ever. In this market, how do you build a game that has players always coming back for more? It boils down to player expectations.
In this VB Spotlight, Pavlo Prokopov, client software architect at SuperPlay, and Eric Futoran, CEO and co-founder of Embrace and a co-founder of Scopely, dive into all the elements that make or break a player experience, and how engineering teams monitor and address them.
“For us, player experience is a combination of business metrics, technical metrics and player expectations,” Prokopov says. “It’s a question of tradeoffs. We can’t rely only on monetization metrics, because that won’t lead to a good player experience. We can’t create a game that only meets the expectations of players, because it won’t be successful and profitable as a business. We struggle sometimes in this fight between business, technical engineering and player expectations. It’s about finding those tradeoffs between the
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