AppsFlyer acquires DevtoDev data analytics for games and app devs
Digital marketing firm AppsFlyer has acquired DevtoDev, a comprehensive data analytics solution tailored for game and app developers.
This strategic move strengthens AppsFlyer’s core offerings in marketing measurement, attribution and data analytics. And it marks a significant milestone in the development of the new AppsFlyer Privacy Cloud Marketplace.
AppsFlyer also said it amplifies its ability to cater to the evolving requirements of modern gaming and digital businesses, presenting a natural extension of the AppsFlyer for games suite of products and resources for gaming companies.
Founded in 2014, DevtoDev has been instrumental in assisting developers in analyzing their games and apps, providing data-driven insights for optimizing user retention, enhancing conversions, and crafting personalized user experiences. I like their name, which they spell as “devtodev.”
GamesBeat Next On-Demand 2023
Did you miss out on GamesBeat Next? Head to our on-demand library to hear from the brightest minds within the gaming industry on latest developments and their take on the future of gaming.
“Our vision at DevtoDev has always been to empower gaming and app developers to make the best data-driven decisions,” said Dmitry Kravtsov, CEO of DevtoDev, in a statement. “By joining forces with AppsFlyer, we will provide developers the ability to leverage integrated data, AI, and insights to create powerful, captivating experiences that drive efficient business growth.”
The amalgamation of AppsFlyer and DevtoDev technologies consolidates the entire customer data set into a robust measurement and data analytics platform, offering a diverse range of powerful tools, insights, and experiences to enrich the user lifecycle and expedite business
Read more on venturebeat.com
