Replai introduces AI for mobile game ads and raises $8M
Replai, a software-as-a-service (SaaS) company, has unveiled its tech for combining AI with mobile game advertising to make much more effective ads in a very short time. The company has also raised $8 million to date.
The AI from Replai aims to automate video creation for marketing purposes, promising effectiveness and speed in creating ads.
The company already operates a platform that processes over $5 billion of ad spend annually. With a focus on collaboration with major gaming companies globally, Replai’s technology now generates thousands of video ads each month. The company’s latest AI innovation stands out for its automatic video creation from data or text prompts, marking a milestone in gaming advertising.
“Replai AI creation is a natural step that follows from the video intelligence platform, expertise, and data models that we’ve invested in for years,” said CEO João Vieira da Costa. “We were surprised when we put the creation product in the hands of early adopters – the empowering effect is real and is supercharging professionals like we’ve never seen in over a decade of the industry. We saw prompts being made after midnight by creative and non-creative people”
GamesBeat Next On-Demand 2023
Did you miss out on GamesBeat Next? Head to our on-demand library to hear from the brightest minds within the gaming industry on latest developments and their take on the future of gaming.
He added, “We know the market is big, and many competitors will surely come. At Replai, we try to create an edge with the levels of data we already process into insights, together with a genuine love for helping the individuals we have the pleasure to call customers.”
It’s clearly part of the trend around using AI to enhance business processes,
Read more on venturebeat.com
