House of Blueberry teams with Rebel Girls in Roblox to inspire women and girls in gaming
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House of Blueberry and Rebel Girls announced the launch of a Roblox experience featuring the digital fashion debut of Rebel Girls to inspire women and girls in gaming.
The activation features an exclusive digital fashion release, interactive game experience, dynamic content, and virtual launch party.
As women-founded and led brands, House of Blueberry, the leading digital fashion house, and Rebel Girls, a global girl-centered media brand, created an experience for women and girls to embrace their most authentic and confident selves. This partnership leads with an experience of positivity for girl creators, gamers and players to celebrate themselves and their community, said Ashely Hopkins, chief creative officer at House of Blueberry in an interview with GamesBeat.
“We’re super excited to be partnering with Rebel Girls, which is a women and girls media company,” said Emily Eitches, head of business development at House of Blueberry (and a speaker at our GamesBeat Summit 2023 event), in an interview with GamesBeat. “We’re both female-led businesses with very similar values and engagements.”
The Rebel Girls x House of Blueberry collaboration will take place in House of Blueberry’s shopping experience on Roblox, beginning with a launch event on Sunday, June 25 at 9 a.m. Pacific time. It will feature surprise guests and an exclusive fashion show.
The collaboration features:
The collaboration is Rebel Girls’ first metaverse activation, as part of the company’s recently announced content expansion to bring its storytelling to new platforms. To celebrate Rebel Girls Level Up (available June 27), Rebel Girls will offer
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