Google AI Search tool, SGE, could be detrimental to news publishers; Know all about it
Artificial intelligence (AI) has been the buzzword of 2023, with developments taking place at the speed of light, seemingly. From AI chatbots to AI tools that can be used for various purposes including image generation, code interpretation, multi-modal search, and more, the incorporation of AI has been quite expeditious. However, it has not been all smooth sailing so far. Various debates have taken place about the ills of AI, with deepfakes rising at an alarming rate. As such, the need for its regulation is necessary. Thus, the passing of the EU AI Act could not have come at a better time. But it is not just deepfakes where AI is posing a danger. A new report has shed light on its implications in the news sector, with publishers saying that Google's new AI Search tool, Search Generative Experience, could potentially be at the forefront of the top traffic-destroying elements.
According to a Wall Street Journal report, the American magazine Atlantic put together a list of threats it faces courtesy of generative AI. And Google's new AI Search tool was found to be at the summit. For the unaware, Google Search Generative Experience (SGE) allows users to understand topics faster and uncover more insights. Users can ask long questions with several choices instead of having to break them up into smaller parts. It also brings the ability to get suggested steps and even ask follow-up questions.
As per the report, about 40 percent of Atlantic's traffic comes from web searches. It was found that in about 75 percent of the searches, Google SGE would provide the full answer to the user's query, therefore, eliminating the need for them to scroll further down. Thus, it would result in Atlantic missing out on the traffic that it would've
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