Get Ready for AI-Created Ads on Facebook
Don't be surprised if you see more AI-generated ads on Facebook in the coming months. Meta is now testing the use of AI algorithms to help advertisers create text and images for online ads.
Meta this week gave an early look at its "AI sandbox" for advertisers, which promises to help businesses better customize and improve their ads on Facebook and Instagram.
“The AI Sandbox will act as our testing playground for early versions of new tools and features, including generative AI-powered ad tools,” the company wrote in a blog post(Opens in a new window). “Our goal is to learn what works for advertisers and make these features easy to use in our ads tools.”
For now, Meta is not using AI to generate the entire ad. Instead, the tools focus on three areas. The first, text variation, takes existing ad copy and pumps out slightly different versions of it with the goal of “giving advertisers choice to try different messages for certain audiences,” Meta says.
The second—background generation—churns out customized backgrounds that can be placed behind a product image. Simply type in a description, like “Renaissance art, clouds, pastel, light, pretty,” and Meta's program will generate a background that fits the various attributes and place it behind the product image.
The third involves image “outcropping,” or when you need to fit the image into a different aspect ratio, like for the vertical view of a smartphone. The feature can use AI algorithms to edit the image, including filling out any white space, to ensure the ad fits the chosen aspect ratio.
Ideally, this will help businesses save time on the ad-creation process by offloading the work to AI algorithms. “Currently, we’re working with a small group of advertisers in order to
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