Telly unveils free big-screen TV supported entirely by advertising; you get it for free
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Telly has unveiled a high-end dual screen, 55-inch TV that it will give away for free — so long as you watch the ads on the second screen.
As you can see in the image, there is a high-end TV (valued at around $1,000) that gives you your TV experience. Below the sound bar is a second smaller screen that has multiple ads on it. And those ads are targeted at you, and you can’t turn them off.
In addition, you have to agree to share some information about your household that enables advertisers to target you more accurately with relevant ads, said Dallas Lawrence, chief strategy officer at Telly, in an interview with GamesBeat. This kind of data may raise privacy concerns, but Lawrence said that customers are opting in upfront when they agree to take the TV for free.
I’ve always said companies should eventually pay us for our attention, and that we should all get paid to play games. It reminds me of the old razor and razor blades model around video game consoles, where a console was sold at a loss and the game companies made money selling games (which now cost as much as $70). It also reminds me of Facebook, which gave us free social networking and other features in exchange for accessing our data to deliver targeted advertising.
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“You’ve nailed a couple of things. The founder created Pluto TV, and now he wants to tackle the TV business,” Lawrence said. “That same double dipping is happening on television, where the TV manufacturer is
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