Gamescom Latam will combine BIG Festival and Gamescom
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In a big stride toward enriching Latin America’s gaming landscape, Gamescom and the BIG Festival will get together to create a brand new event: Gamescom Latam.
Scheduled to unfold in São Paulo, Brazil, from June 26 to June 30, 2024, this inaugural edition promises an immersive gaming experience for aficionados and industry stalwarts across Brazil, Latin America, and beyond.
The announcement of Gamescom Latam (which the groups spell gamescom latam) heralds an amalgamation of two formidable gaming giants—Gamescom and BIG Festival, the latter known for hosting over 50,000 attendees in 2023. This joint venture aims to elevate the gaming industry by amalgamating the prowess of Gamescom’s global stature and BIG Festival’s regional dominance into an unparalleled business and launch platform.
“The creation of Gamescom Latam corresponds to the recognition by the world’s largest gaming companies of Brazil and Latin America as central territories,” said Gustavo Steinberg, CEO of BIG
Festival and now of Gamescom Latam, in a statement. “It is also an important alignment between two events that already had the same nature: for both Gamescom and BIG Festival, celebrating the world of games and gaming communities by showing the newest releases, the best games and so much more to fans. It is for this reason that BIG Festival will continue to exist as one of the areas within Gamescom Latam, attracting the best independent games from around the world as we have been doing since 2012, but now within a platform with much expanded visibility.”
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