Gamelight Expands Out Across Europe
droidgamers.comSuccessful mobile advertising platform Gamelight is now available across nine countries worldwide, with this latest push making it available in France, Italy, Spain, and the Netherlands.
Already established in the United States, Germany, United Kingdom, Canada, and Australia this expansion has only ensconced its position as the largest rewarded marketing platform worldwide.
Launched by LOUD Ventures, the platform uses its growing user base across multiple game recommendation platforms to drive high quality users to a range of mobile gaming publishers.
Although that may sound a little too technical, there are some impressive elements at play here. Gamelight has built an algorithm that monitors several factors such as users playtime, engagement, users time on competitor’s titles, and demographic data to offer highly specified data to its partners.
Having access to this data gives Gamelight a clear advantage over other UA sources that are simply connected to third-party apps.
This direct line allows publishers across the globe to provide their games with new, loyal users to drive up their ROAS, ARPU and Retention rate.
Advertisers have complete control over user acquisition campaigns also through a customised dashboard, with multiple targeting options available.
All this and more means Gamelight currently boasts a perfect 100% advertiser retention rate and 0% churn rate. Basically it’s the smart choice for mobile game advertisers.
Furthermore there’s a rewarded playtime system where users can earn points by playing and engaging with specific recommended games.
This distinct loyalty program helps build a dedicated fanbase for recommended games, meaning the platform can effectively acquire users for its clients and improve
Read more on droidgamers.com
