Embracer Group plans to split into three separate companies
thesixthaxis.comEmbracer Group has announced its intent to split into three separately listed companies through 2024 and 2025 in the most drastic restructuring effort since the company fell into financial hardship last year, and bringing an end to the megalithic IP and studio acquisition project of the last decade. Asmodee Group will split off this year, with “Coffee Stain & Friends” and “Middle-earth Enterprises & Friends” then splitting up in 2025.
These latter two company names will be decided in due course, with “Middle-earth Enterprises & Friends” being a part of the remaining Embracer structure, which will then be renamed.
“This move has been made with the intention to unleash the full potential of each team,” says Lars Wingefors, co-founder and Group CEO of Embracer Group. “This is the start of a new chapter, a chapter that I intend to remain part of as an active, committed, and supportive shareholder of all three new entities, with an evergreen horizon. This move towards three independent companies reinforces Embracer’s vision of backing entrepreneurs and creators with a long-term mindset, allowing them to continue to deliver unforgettable experiences for gamers and fans across the globe.”
The result will be three companies with loosely equivalent net sales and portfolios.
Asmodee is described as “a global leading tabletop games publisher and distributor”, and will feature 23 in-house studios and over 300 IPs including Ticket to Ride, 7 Wonders, Azul, CATAN, Dobble, Exploding Kittens, and licensed games based on The Lord of the Rings, Marvel, Game of Thrones, Netflix, Lego and Star Wars.
Coffee Stain & Friends will be engineered to lean toward indie games, A and AA premium games and free-to-play, with an emphasis on the high-margin and recurring revenues. It will included Coffee Stain, Ghost Ship, Tarsier, Tuxedo Labs, THQ Nordic – shockingly, since this was the original basis of Embracer – and Amplifier Game Invest, with F2P coming through Easybrain, Deca, CrazyLabs and
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